How do you make sure your people hear about the drop first?
A drop only works if the right people hear about it first. A pop-up only works if you know how many are coming. Here’s how a brand keeps its people close between drops on Fellow.
Slow Weekend
Fall Pop-UpHosted by @slowweekendSat 12:00 PMCanal Street
+Slow Weekend · Shop
Weekend Tee, Sand$48 leftDrop 04 · ships next weekGive your people a home that isn’t an algorithm. On Fellow, which is free for brands, post pop-ups with RSVPs and a cap, open a drop in your Shop at a set time with stock that counts down, tell your community first, and let a Fellow Friend answer sizing and shipping questions for you.
Why drops get missed
Brands that do real things IRL usually run them through Instagram stories, a link in bio and a DM inbox that explodes the day of. Followers miss the story. The people who love you most find out the same time as everyone else.
What helps is a home for your people: somewhere they hear about the pop-up first, RSVP so you know the count, and buy the drop the minute it opens.
Pop-ups with a real headcount
Post the pop-up as an event in your brand’s circle with a cap. Followers get a notification and RSVP. When it fills, the rest join the waitlist and move in as spots open. Selling tickets for a launch party works the same way.
Drops that open on time
Add the drop to your circle’s Shop ahead of time and set when it opens. Until then it shows when it goes live. At drop time it opens on its own, with the number left counting down and Sold out when it’s gone. Give members an early price if you want to reward the ones who stuck around.
Your people hear first
Post to your community before you post anywhere else. Schedule the drop announcement for the minute it opens. Send a newsletter to your list, free or members-only. The people in your circle get the notification, not the algorithm’s leftovers.
Drop Crew318 fellowsA Fellow Friend for sizing and shipping
Your brand’s Fellow Friend knows your products, your sizing and your shipping. Connect Shopify and it learns your catalog. Wren sits on your website and in the app, answers “does it run small?” at 2am, and hands anything it shouldn’t answer to your team.
What to keep using
Fellow doesn't ask you to give up the tools that already work. Here's how it fits next to them.
Shopify
Keep your store. Connect it so your Fellow Friend knows the catalog, and ask buyers for reviews after each order.
Keep the lookbooks there. Put fellow.so/slowweekend in your bio so followers join the circle that hears first.
Your email list
Send newsletters from Fellow, free or members-only, from your own domain on paid plans.
What it costs
Fellow is free to start, with unlimited members and events, and members never pay to use it. Fellow only earns when you sell something through it: 5% on tickets and Shop and 10% on paid memberships on the Free plan, less on paid plans, plus card processing. See pricing
Getting started
- 1Create your brand’s circleAdd your logo, links and a line about the brand.
- 2Connect your storeConnect Shopify so your Fellow Friend learns your products, or add items to your circle’s Shop.
- 3Post the next pop-upSet a cap and share your circle’s link everywhere you post.
Questions
Fellow is built for brands that do real things IRL and free to start: pop-ups with RSVPs and a cap, a Shop that opens drops at a set time with stock that counts down, posts and newsletters that reach your community first, and a Fellow Friend that answers customers.
Yes. The Free plan has unlimited members and events, and members never pay to use the app. Fellow only earns when you sell something through it: 5% on tickets and Shop and 10% on paid memberships on Free, down to 1% and 3% on Fellow Brand, plus card processing.
Yes. Add the item to your circle’s Shop and set when it opens. It shows when it goes live, then opens on its own at that time.
Yes. Connect your Shopify store and your Fellow Friend learns your products, so it can answer questions about them. You can also ask buyers for reviews after each order.
You can give members a members-only price and post to them first. Many brands announce the drop to their circle before anywhere else.
It answers customers on your website and in the app with your brand’s name and voice: sizing, shipping, restocks, the next pop-up. It hands anything it shouldn’t answer to your team.
Slow Weekend is an example made up for this article. Names and numbers in the figures are illustrative.
